For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...

August is supposed to be a month where nothing significant happens. This August seemed typical for Android app developers until Google announced policy updates to the Google Play Developer Program ...

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

If there's one thing that bothers me in this modern era, it's advertising. I understand companies have to pay the bills, but sometimes ads can become a bit much. Even worse, some ads feel like a ...

Google says its experiment with “pause ads” on YouTube has yielded some very positive results. The company calls it “a new non-interruptive ad format.” At present, YouTube is testing pause ads on ...

Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless ...