Large language models are now central to the ideation phase, where possibilities are explored and assumptions are challenged.

What generative AI typically does best—recognize patterns and predict the next step in a sequence—can seem fundamentally at ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Over 20 AI-enhanced apps and tools, including unlimited Firefly and 3rd-party image generations, make Adobe the industry leader.

When AI first came into our lives, it did so with a bang, not a whisper. In every creative field—from design to filmmaking to music—we were told AI could do what we do, only faster, cheaper and, often ...

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that artificial intelligence is close to surpassing human creativity. The research, conducted by ...

Jack Cheng Earlier this year Willem Van Lancker argued that productive friction—the struggle of learning through failure and critique—is what AI threatens to take away. Jack Cheng picks up that thread ...

I question the idea that this generation of AI replaces (or even approximates) human creativity. But: I've always been fascinated by the vital role of technology in enabling human creativity - AI ...

Creativity isn’t just about ideas—it’s about emotions, mindset, and choice. New research reveals the hidden emotional work behind creative breakthroughs.

In a world where technology continuously evolves, the integration of generative AI in game development is both exciting and controversial. Larian Studios, known for their remarkable work on Baldur's ...