Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Ibotta, a mobile shopping app that helps retailers increase incremental sales and acquire new customers, on Wednesday said it is partnering with data provider LiveRamp to offer a dynamic segmentation ...

TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced that its Platform now supports Dynamic Segmentation in its mediation solution ...

Research has found that on average, 71% of consumers express some level of frustration when their shopping experience is impersonal. Capgemini suggest ways for brands to adapt their segmentation ...

New York-based consumer insights platform Suzy has launched dynamic segmentation capabilities, allowing brands to identify and target their audiences across the full lifecycle. Suzy combines research ...

Traditional banks that follow a homogenised, static engagement service strategy are set to face stiff competition from innovative, newly emerged fintechs, neo-banks and tech giants who have enabled ...

(Data West Research Agency definition: see GIS glossary.) A GIS function for modeling linear features in highway applications such as accident analysis and pavement management. The process has the ...

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their in dividual product conceptualization is ...

Technological advancements in the modern era need simple and secure wired and wireless networks. To leverage the emerging Internet of Things (IOT) devices, dynamic segmentation, a key component of ...