Programmatic trading has exploded over the last few years, but there are bumps in the road that must be ironed out before it can reach full throttle and unleash its potential as a branding medium.

The programmatic media-buying marketplace appears to be tightening up, with demand catching up with supply. While the volume traded in the marketplace continues to expand at a breathless rate, the ...

The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

As The Drum gears up for its 2015 Digital Trading Awards (DTA), created to reward best practice in the digital ad trading ecosystem and highlight what brands are leading the way with programmatic ...

LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith's Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn ...

LONDON, Feb. 21, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...