The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and ...

Opinions expressed by Entrepreneur contributors are their own. If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your ...

Mitch Joel reviews five free reputation-monitoring tools, including Google Alerts, Twitter and Facebook Lexicon, as you can never be too aware of what consumers are saying (and seeing) about your or ...

Facebook, Twitter, Instagram, Youtube; it’s tough to do business these days without having at least a fledgling presence on these and other social media sites. Although the purest definition of social ...

Increased use of social media and online marketing techniques gives companies a chance to engage with their customers, and brands are quickly catching on to the practice of reputation marketing. The ...

Opinions expressed by Entrepreneur contributors are their own. Reputation management is a crucial component of business operations, as it sets the tone for brand identification and consumer perception ...

This session will look at methods for monitoring, managing, and influencing your reputation within the blogosphere and press. If you are not talking with your customer base, your customer base will be ...

Celebrity reputation management services focus on shaping public perception online. It also aims to protect and improve how the public views celebrities. The primary goal of these services is to build ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I bet most of you can imagine what “data monitoring” means in today’s business world. On one ...

If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or ...