Software marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing platform Datorama for a reported $800 million, but silence from the two companies, other than their ...

About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. It's also introducing new developer tools and "activation ...

Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is ...

Salesforce.com, a cloud-based applications software company, is buying Datorama in an effort to boost its analytics capabilities and compete against rivals like Adobe Systems and Oracle. The companies ...

Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

Salesforce is acquiring Datorama, a marketing-analytics platform that uses artificial intelligence to tell marketers whether their outreach is working. The deal is worth a reported $800 million, ...

NEW YORK, NY--(Marketwired - Apr 13, 2017) - Datorama, a leading global marketing intelligence company, today announced its all-new, advanced connector created for Salesforce (NYSE: CRM) reports. As a ...

Salesforce recently spent $15.7bn on analytics company Tableau to beef up its own Einstein Analytics platform. Clearly Salesforce sees analytics as critical for its future. But before the company ...

Customers demand a personal experience every time they engage with a brand, That’s why marketers are constantly working to improve the relevance and effectiveness of their campaigns. The challenge for ...