Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Former President Donald Trump praised Apple CEO Tim Cook in a recent interview with Bloomberg, and recounted a private meeting they had in 2019.

When the new Apple store opened in Downtown Detroit, company CEO Tim Cook spoke with 7 News Detroit about the store and the Apple Academy the company has opened in the revitalized city.

NFL Hall of Famer Fran Tarkenton holds hundreds of thousands of Apple shares. He told Business Insider why he's bullish on ...

Apple users will be able to download augmented reality today. — -- Apple CEO Tim Cook said he is "encouraged" by President Donald Trump's discussions with Democrats to protect the status of ...

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg’s Mark Gurman. The meeting came after an earnings call in ...

It's no secret that Apple hasn't exactly been at the forefront of the AI revolution, which is somewhat unexpected given the head start it had with Siri more than a decade ago. Since then, the company ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Following the announcement of Pope Francis' death at 88 this Easter Monday, Apple's CEO, Tim Cook, was among the authorities who honored the late pontiff. In a post on X, Tim Cook wrote: "Joining ...

Shares of the iPhone maker Apple Inc. were heading south in late trading today after it failed to offer much clarity on the long-term impact of President Donald Trump’s tariffs. Growth in its closely ...

Two decades ago, Tim Cook was formally named as Apple's Chief Operating Officer, setting him on the road to be the chief of what is likely the most impactful company of the 21st century. Chief ...