Modern Engineering Marvels on MSN

Tim Cook’s relentless push toward Apple’s true AR glasses

Could one of the most important product launches during his time at Apple come from a small accessory for the iPhone? The CEO ...

Tim Cook’s ‘top priority’ product could finally take shape next year

Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.
6abc News

Apple's Vision Pro headset hits US stores Friday. Here's what you need to know

CUPERTINO, Calif. -- The Vision Pro, Apple's first new product in seven years, will officially launch in stores on Friday in the US. The mixed reality headset is set to go on sale at Apple Stores ...
Tech Times

Tim Cook's Top Priority, Apple Glasses, Could Finally be Unveiled Next Year, Says Report

The top priority of Tim Cook is reportedly the Apple Glasses, and a reveal may finally happen next year, according to a ...
eTeknix

Tim Cook Defends the Future of Apple Vision Pro Despite Disappointing Sales

Almost a year and a half after its launch in the United States, Apple Vision Pro is struggling to take off. The sales have not even reached a million units, and critics have focused on the high price ...

Apple's Vision Pro sales are way lower than expected. That might not turn around until it lowers the $3,500 price.

Tim Cook's Apple is expected to sell fewer than 500,000 units of its $3,500 mixed-reality Vision Pro headset this year, a new report says.
AOL

Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ Is About More Than Selling iPhones

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar stand on the deck of Apple Park’s observatory in Cupertino, California. This ...
Benzinga.com

Apple's Vision Pro Struggles To Gain Traction Amid Slow Release Of Immersive Video

Apple Inc. (NASDAQ:AAPL) is reportedly grappling with the slow uptake of its Vision Pro headset, attributed to its high price tag and lack of compelling features. Bloomberg's Mark Gurman, in his ...
Wired

The Vision Pro Was an Expensive Misstep. Now Apple Has to Catch Up With Smart Glasses

Having reportedly shelved work on a cheaper Vision Pro, Apple is apparently pivoting its focus to smart glasses—and hoping it’s not too late. If Apple wants to match the grip Meta has on the smart ...
9to5Mac

Vivo’s Vision Pro clone costs $1,400 and weighs 398g

Apple’s Vision Pro is a very nice piece of kit, but the $3,400 price means that even CEO Tim Cook has acknowledged it’s a niche product, and the 600g plus weight also means many find it uncomfortable ...