Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

You see them every day on your commute, parked at the grocery store, and racing past on the highway. Car logos are so ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

During the course of a normal day, a person can come across dozens if not hundreds of logos in their home, workplace, or as they walk down the street. Although relatively simple in design, many are ...

Jars of Tostitos salsa on store shelf - Kevin Schafer/Getty Images Tostitos tortilla chips are a well-known staple of parties, and an open Tostitos bag sitting beside the salsa bowl has been a common ...

As sports fans finding out our favorite teams logos has a hidden meaning or message is amazing. Plenty of sports logos have a so-called hidden meaning somewhere within them, but some of them are so ...

A few logos—whether the franchise still exists or not—include more than meets the eye. An homage there, a tip of the cap here, and perhaps a history lesson within the art. You might have missed them, ...

But sometimes logos don’t speak loud enough. These iconic tech logos have hidden meanings that most of us have overlooked. Google’s logo consists of four different colors–blue, green, yellow, and red.

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Great logos are simple shapes that are easily recognizable and leave enough room to fill the viewer's imagination with what the brand means to them. But sometimes you can endear viewers with an Easter ...