Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...
Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
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