Per UTA, KreekCraft’s transition to the agency highlights its “commitment to representing the most influential and dynamic talents in the digital space.” Per the agency, “UTA was first among the major ...

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The Roblox streamer and TikToker PowEnvy has gone viral with videos of his trash-strewn bedroom. His clips toe the line between serious and satire, with many viewers unsure what is real. PowEnvy told ...

Our recently published EC-1 on Roblox recounts the origin story and growth prospects of the company. But there’s one more piece to the story: what Roblox’s impact will be on gaming and the broader ...

Creators are becoming more essential to building out games and attracting users to popular social gaming platforms like Roblox. Now, some creators are using their personal brands to develop original ...

Shark becomes a Roblox streamer to prove everyone wrong. His success shifts perceptions and shows how persistence can ...

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...